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Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal.
Unless you work for a web design agency, you likely only work on a new website design and launch every 3 – 4 years or so and it can be tough to familiarize yourself with the process since so much time and activity elapses in between.
In this article, we share the essentials of a B2B web design for CMOs and marketing teams getting ready for a new website. Whether it’s been a while since your last website project or you’ve never been at the helm for a redesign, this will be a quick intro to help you prepare.
Basic Web Design Elements & Terms
Before you embark on a B2B website redesign, it’s helpful to brush up on a few terms. Familiarizing yourself with these basic terms enable you to dive right into the project.
Calls-to-Action (CTAs) – In a website design, a CTA instructs the visitor on the next action they should take, whether that is to complete a contact form, download a guide, call the business, or sign up for a newsletter.
Font – This refers to the style of text.
Header Tags – These are referred to in the context of search engine optimization (SEO) and is the tag in the HTML. For example, an H1 tag (Heading 1) is the main title of the page or the blog post. The subsequent tags (H2, H3, H4, etc) refer to the sub-heads below the H1.
JPEG – Identifies a type of image file that uses compression to minimize the size of the image file without sacrificing quality.
Navigation – Also called website navigation or site navigation, it’s the main menu of a B2B website.
Pixel – This is the smallest area of illumination on a computer, tablet, or phone screen. Images are made up of many pixels, so this often refers to the size of the image.
Sitemap – Acts as the blueprint for the website and shows the overall architecture of the website’s navigation and any sub-pages.
Tips to Prep for a Web Design Project
Once you identify that your company needs a new B2B website, what’s next?
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Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.
But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.
AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.
MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.
BidClix ( http://www.bidclix.com/PubTop.html)
BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.
RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well.
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