Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal.

Unless you work for a web design agency, you likely only work on a new website design and launch every 3 – 4 years or so and it can be tough to familiarize yourself with the process since so much time and activity elapses in between.

In this article, we share the essentials of a B2B web design for CMOs and marketing teams getting ready for a new website. Whether it’s been a while since your last website project or you’ve never been at the helm for a redesign, this will be a quick intro to help you prepare.

Basic Web Design Elements & Terms

Before you embark on a B2B website redesign, it’s helpful to brush up on a few terms. Familiarizing yourself with these basic terms enable you to dive right into the project.

Calls-to-Action (CTAs) – In a website design, a CTA instructs the visitor on the next action they should take, whether that is to complete a contact form, download a guide, call the business, or sign up for a newsletter.

Font – This refers to the style of text.

Header Tags – These are referred to in the context of search engine optimization (SEO) and is the tag in the HTML. For example, an H1 tag (Heading 1) is the main title of the page or the blog post. The subsequent tags (H2, H3, H4, etc) refer to the sub-heads below the H1.

JPEG – Identifies a type of image file that uses compression to minimize the size of the image file without sacrificing quality.

Navigation – Also called website navigation or site navigation, it’s the main menu of a B2B website.

Pixel – This is the smallest area of illumination on a computer, tablet, or phone screen. Images are made up of many pixels, so this often refers to the size of the image.

Sitemap – Acts as the blueprint for the website and shows the overall architecture of the website’s navigation and any sub-pages.

Tips to Prep for a Web Design Project

Once you identify that your company needs a new B2B website, what’s next?

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